ANONYMOUS
Designing and building an automated tool to plan promotions across retail stores using predictive AI
PLATFORM
Responsive web
TEAM
Product Designer, Product Manager, Delivery Manager, 3 Back-end Developers, Front-end Developer, Data Scientist
TOOLS
Figma, Powerpoint, Adobe Creative Suite, Pen and Paper
KEY SKILLS
Product Design, User research, User testing, Prototyping
TIMEFRAME
12 months
ROLE
Product Design Lead
Impact
🧪
Embedding user testing into our process and lived our product principles
✏️
Ran regular crits and put in time to build design culture and ensure design quality
🍔
Shipped this product (from 0 to 1) and developed the user first tool for a specific client and also ensured it was scalable
🌎
Scaled product across 3 multi-national clients
Introduction
Problem
Planning promotions for products in Supermarkets is incredibly challenging and is often based on bias an past experience instead of leveraging data.
Context
Team context: A new team forming during pandemic and working in new ways
Our primary users: Key Account managers planning promotions in stores for a selection of SKUs / Products. For example Dove Shampoo and Conditioner in Tesco stores across Essex.
Goals
Business goal
Design, test and build an automated tool to create optimal promo plans for key account managers using predictive AI and analytics
Team goal
Embed a design culture and adopt a cross-functional way of working to increase speed and quality.
Process
01 Discover
Setting up the team up for success.
02 Define
Based on feedback and available budget we defined a feature list for the first release of that app and produce an information architecture.
FEATURES FOR FIRST RELEASE:
🎟️ Book cinema tickets
📍 Check in to venue
🍿 Order food in-venue
🎵 View playlist in venue
💳 Pay for food and drink in-venue
03 Ideate
Define MVP of the first iteration of the app and define the information architecture.
Create a design system to be used across the App to ensure consistency and speed of development.
04 Prototype (+ Test)
Quickly prototyping check in animations to get feedback from team and users.
Mocking up flow to order food to seats when in venue.
05 Develop
Creating an atomic design library in keeping with the Everyman brand to quickly scale out designs for the app.
06 Validate
Further testing with team, users and QA to find bugs before launching to customer base.
07 Launch
Iterate and build in TestFlight and test internally.
Release onto App Store anf monitor metrics.
