USWITCH
Reducing false leads while supporting users to make informed decisons
PLATFORM
Web
TEAM
2 Full Stack Developers, 1 Product Managers, Content designer, Compliance lead and a Product Lead
TOOLS
Figma, Keynote, Adobe Creative Suite, Pen and Paper
KEY SKILLS
Product Design, User research, User testing, Prototyping
TIMEFRAME
6 weeks
ROLE
Product Design Lead
Impact
✅ 6% increase in successful applications
❌ Reduction in spend on aquiring users
🧑🤝🧑 Established a new way of working
Introduction
Problem
Over 1,000 users a month were applying for credit cards with a 0-10% eligibility rating (Google analytics funnel analysis). We were paying to acquire a large number of users that we were unlikely to convert.
Context
Eligibility checker was recently introduced but every user was goig through the same journey.
Goals
Business goal
Reduce spend on flase leads and increase conversion rates.
User goal
Inform the user of where they are financially and offer a wat forward.
Process
01 Discover
Understand through customer interviews features that could elevate the customer experience.
02 Develop
Define MVP of the first iteration of the app and define the information architecture.
Create a design system to be used across the App to ensure consistency.
03 Validate
Rapidly prototype to test with users to garner feedback and highlight development areas.
04 Rollout
Iterate and build in TestFlight and test internally.
Release onto App Store.
