EVERYMAN
Elevating the In-venue Experience for Everyman’s 3M customers
PLATFORM
iOS App
TEAM
3 Full Stack Developers, 2 Product Managers and an In-house Creative Director
TOOLS
Figma, Keynote, Adobe Creative Suite, Pen and Paper
KEY SKILLS
Product Design, User research, User testing, Prototyping
TIMEFRAME
20 weeks
ROLE
Product Design Lead
Impact
🍔
In-venue food and beverage sales +13% (£7.89 per head)
🪪
Membership income +£3.2 million
📱
50k downloads in first 3 months
🎟️
Annual admissions +17% (3.2m)
Introduction
Problem
Lack of membership sign ups and booking via website. Assumption that introducing an iOS app would increase engagement from members and also provide the ability to elevate the in-venue experience.
Context
Everyman opened 7 new venues between 2018 and 2020 across the UK and welcomed over 3 million customers through their doors. The release of the app in 2019 supported their strategy to increase in admissions and spend in venue on food and beverages.
Goals
Business goal
Support the Everyman growth strategy, increasing admissions and spend in venue on food and beverages while supporting Everyman member accounts.
User goal
Elevate the movie experience for Everyman customers to match the brand ambition.
Process
01 Discover
Understand through customer interviews features that could elevate the customer experience.
02 Develop
Define MVP of the first iteration of the app and define the information architecture.
Create a design system to be used across the App to ensure consistency.
03 Validate
Rapidly prototype to test with users to garner feedback and highlight development areas.
04 Rollout
Iterate and build in TestFlight and test internally.
Release onto App Store.
