DESIGN INNOVATION: BUILDING 0-1
Creating an App to connect cyclsits and plan rides
ROLE
Product Design / User researcher / Brand Designer
TEAM
Full stack developer
KEY SKILLS
Rapid Prototyping, Collaboration, Visual Design, Interaction Design, Branding
TOOLS
Figma, Figjam, Pen and paper
Impact
Deploying an iOS app to the App Store in 6 weeks
Collaborating in a small team to develop fast and get user feedback
Impact 3
Impact 4
Problem
Problem Statement
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Context
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Why was this important?
Business goal
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User goal
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Process
Discover
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“
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Add name
Define
Spoke to rider leaders in four groups across South London. From these conversations …
LOOP COMMUNITY VALUES
🧑🤝🧑Inclusivity
ℹ️
Informative
🦺
Safety
🌉Supportive
❤️
Wellness
🫶Connection
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🗣️
Social
Ideate
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LOW FIDELITY DESIGNS
Prototype & Test
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User ....
USER TESTING FINDINGS
INSIGHT 1
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INSIGHT 2
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INSIGHT 3
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Develop
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ATOMIC DESIGN SYSTEM
DESIGN DOCUMENTATION
Validate
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DESIGN CHANGES BASED ON FEEDBACK
Launch
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FINAL DESIGNS
Impact
Impact 1
Impact 2
Impact 3
Impact 4
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