ABOUT ME

A Senior Product Design Leader with 17+ years of experience designing products and services for big brands.

PRODUCT DESIGN LEADER

I am a results-driven Design Leader with 17 years experience designing products across the entertainment, automotive, banking, travel, b2b and public sectors.

I specialising in leading design teams delivering projects from inception to completion in multidisciplinary orgs, and building strong relationships with stakeholders to create advocates for design. Passionate about growing teams and developing a strong design culture.

I have a pragmatic approach to digital product design paired with a strong understanding of the user and commercial impact has informed measurement-focused design with commercially grounded creativity.

INDUSTRIAL DESIGN BACKGROUND

I studied Product and Furniture Design at Ravernsbourne College of Design and Communication and joined Seymourpowell where I started my design career. I worked on all kinds of products from car interiors to packaging for bread before specialising in digital design.

TEAM GB DUATHLETE

I’m an advocate for physical and mental health whilst representing Team GB at an international level in Sprint Duathlon since 2019, most recently racing at the 2025 World Duathlon Championships in Spain. You can follow my Duathlon journey on Instagram.