👋🏻 Hi
I’m a strategic Product Design Leader focused on understanding user insights to drive business growth.
Case Studies
-
![Four smartphone screens displaying the Everyman app features: Discover movies, Book tickets for Fantastic Beasts, Watch screen with Everyman welcome message, and Listen to soundtracks like Bohemian Rhapsody.]()
Elevating the In-venue Experience for Everyman’s 3M customers
EVERYMAN
Everyman opened 7 new venues between 2018 and 2020 across the UK and welcomed over 3 million customers through their doors.
-
![Three panels showing different eligibility scenarios for credit cards on uSwitch. Panel A shows 0-10% eligibility titled "Stop and Learn," indicating ineligibility for cards. Panel B shows 11-40% eligibility titled "Pause and Consider," suggesting a low chance of being approved for some cards. Panel C displays 41-100% eligibility titled "Continue and Choose," highlighting a high chance of card approval. Each panel includes a screenshot of the uSwitch website with relevant information.]()
Reducing false by re-thinking the user journey
USWITCH
Over 1,000 users a month were applying for credit cards with a 0-10% eligibility rating” “Over 1,000 users a month were applying for credit cards with a 0-10% eligibility rating
-
![Logo reading 'LOOP Cycle Club' with an infinity symbol integrated into the word 'LOOP' against a black background.]()
Creating an App from scratch
LOOP
Loop is an app that connects you with other cyclists like you in your area.
-
![Mobile app interface displaying a journey planner and live train updates, including route maps and delay notifications.]()
Re-imagining commuting with the Ninja Journey Planner App
SILVERRAIL
“I want to know when my train is delayed before it’s delayed.”
My Guiding Principles
-
I thrive when I collaborate effectively with cross-functional teams. This means working closely with engineers, product managers, marketers, and even legal, to bring a product to life.
-
The iterative design process is at the heart of what I do. Repeated cycles of prototyping, testing, and incorporating feedback. Ensuring designs meet user / business needs and expectations.
-
I am not just concerned about aesthetics; I’m also focused on growth and business impact. This means Using data and insights to drive user acquisition, activation, and retention. Guiding decisions with data and validating assumptions and learning quickly and optimising based on real results.
What People Have Said
"Laurence would champion continuously running user interviews, to ensure our assumptions are validated quickly. He would get the whole team involved in the process in a way that was beneficial and would get everyone rallied up against the problems customers were experiencing.”
— Lead Developer
“Laurence is the most rounded designer I have ever worked with. His instinctive UX thought twinned with high-end visual design skills and plentiful user-testing experience make him a huge asset to any design team. Larry knows how to get a product from concept through to implementation. His work shows genuine creativity but more than anything a great understanding of what users enjoy.”
— Design Manager
“Laurence is a brilliant designer and I loved working alongside him! His attention to detail and methodical approach is exceptional. His experience in many facets of design and research enabled him to take a brief and formulate a tailored approach. He completely understands the client's goals and how provide an optimum user experience with his designs.”
— Project Manager
Want to work together?
If you’re looking for a seasoned Product Designer drop me an email.